Accreditation
We ask for advance accreditation for the trade fairs of the
The online accreditation for 2027 can be found here in autum 2026!
Please upload a copy of your valid press card or an official editorial order in the online form at the appropriate place. (You will also find instructions on how to do this under the Accreditation Guidelines section).
- Please note that press passes are only intended for members of the editorial team and journalists; they cannot be issued to employees of the publishing management, advertising or publicity departments. There is no entitlement to the issue of a press card. In individual cases, AFAG Messen und Ausstellungen GmbH reserves the right to refuse.
Once you have been accredited, you will receive an AFAG press pass, which is valid for all AFAG trade fairs and RETROtrade fairs in the respective calendar year. Separate registration is required for evening events and events.
Accreditation guidelines for journalists
To obtain a press pass you need a valid and recognized press identification card or authorization from your editor.
Press passes will only be issued to editorial staff members and journalists. Press passes will not be issued to members of the management of the publishing company, nor to the staff of the advertising or PR department. Press passes cannot be issued in advance.
AFAG Messen und Austellungen GmbH guidelines for obtaining press passes will be followed.
AFAG Messen und Ausstellungen GmbH Guidelines
Press passes will be issued to:
- Holders of identification cards of the following associations:
- Persons with an international press pass issued by the International Federation of Journalists (IFJ) in Brussels.
- German Journalist Association (DVJ)
- ver.di (IG Media; German Jounalist Union, German Employees´ Union (DAG)
- Association of magazine publishers
- Holders of identification cards of professional journalist associations
- who can present an original letterhead ( copies are unacceptable), which shows that they are assigned to cover this fair or who present a current authorization including name.
- who present an up-to-date masthead in which they are listed as editor/photographer/fully accredited employee or journalist.
- Radio and TV-journalists, production companies who can present an editorial contract on original company letterhead (no copies) from a television/broadcasting company.
- Journalists/ photographers
- who can present an original letterhead( copies are unacceptable), which shows that they are assigned to cover this fair or who present a current authorization including name.
- who present an up-to-date masthead in which they are listed as editor/ photographer/ fully accredited employee/ journalist.
- Members of youth press organizations
- A one-day ticket will be issued to holders of a valid identification card once.
- Members of internet editorial staff belonging to the principal editorial staff or publishing houses, respectively whose online publications or information channels are in the fair community.
- Persons who can prove employment by the press and public relations department of an administrative authority or institution (e.g. press spokes men/women, press and information offices of exhibiting companies).
Any person who does not fulfill the above mentioned guidelines or is not in possession of a valid press identification or any person presenting press identification of associations or organizations, which are not authorized by the Conference of the Ministry of the Interior cannot obtain a press pass.
Accreditation guidelines for bloggers / influencers / YouTubers
Influencers / bloggers / YouTubers can be accredited for the purpose of editorial coverage at our events after review under the following conditions:
- The blog, YouTube or social media channel is for the purpose of editorial coverage through text, photo and / or film.
- The blog, YouTube or social media channel is professionally oriented towards the trade fair or the industry target group of the event, is known in the industry and has relevance in the target group of the trade fair.
- The blog, YouTube or social media channel has existed for at least 6 months and is updated regularly (at least once a month).
Please use the following accreditation form for influencers / bloggers / YouTubers:
The accreditation form serves as proof of legitimacy and must be filled out truthfully and completely (incl. key figures).
We reserve the right to request further proof of journalistic activity in accordance with the above points. There is no right to accreditation.
Press contact
Do you need further material or support with your journalistic work?
Just give us a call or contact us easily via email. We will be happy to answer your questions!
Your Press team:
- Kathrin Redel
- Juliane Heißer
Phone +49 911 98833-555